AI-Driven Personalized Data Insights
This project was born out of a need to transform complex data into actionable and personalized insights for users. At a time when the power of AI was increasingly recognized for its potential to influence user experiences, this project sought to harness that power to deliver meaningful, data-driven outcomes. The project focused on leveraging advanced algorithms and machine learning techniques to analyze user-generated data, providing individuals with deep, tailored insights that could guide their personal and professional growth. The challenge was to create a seamless, user-friendly interface that not only presented these insights but did so in a way that felt intuitive and engaging, ultimately empowering users to make informed decisions based on the AI-generated recommendations.
Organization
Lotic.ai
Role
Lead UX/UI
Team
Product Design
The Genesis
I was one of the first five employees, joining the company at its inception. Our mission was clear: to transform stories into personalized insights, helping users discover patterns and improve themselves continuously. However, the path was anything but linear.
Enhancing Early Engagement
We expanded our focus to college students, conducting research through surveys, focus groups, and usability tests. These insights confirmed our market fit and informed key design decisions.
With a deeper understanding of user needs, we prioritized early engagement by streamlining onboarding and simplifying initial interactions, making it easier for users to start conversations and connect from the outset.
Series A
Testing and Feedback
Design System Refinement
Design Sprint
UX Leadership Transition
Alpha Launch
Two years in, we raised Series A funding, which marked a pivotal moment for our company. The evolving market demands required us to reimagine certain aspects of our product, ensuring it remained user-centric while meeting the new objectives we set to stay competitive.
Through rigorous testing and feedback collection, we were able to iterate on the design quickly. This phase was instrumental in refining the user experience, ensuring that our product was both intuitive and aligned with user needs.
Conclusion
Our design system became the cornerstone of our product's consistency and scalability. By refining each component, we ensured that our design principles were not only visually cohesive but also adaptable to the evolving needs of our platform.
The design sprint brought together diverse perspectives, fostering collaboration that led to innovative solutions. This intensive process allowed us to rapidly prototype and test ideas, laying the groundwork for a user-centered design approach.
The transition in UX leadership marked a pivotal shift in our design strategy, introducing fresh insights and renewed focus. This change energized our team and expanded our approach to solving complex design challenges.
The alpha launch was a critical step in validating our design decisions in a live environment. It provided us with real-world insights, allowing us to make data-driven adjustments that enhanced the product's usability and appeal.
As we approached Series B, we faced our first and second rounds of layoffs, adding another layer of complexity. Despite these challenges, we remained committed, working closely with our G2M, data science, and the product team to refine our vision.
After 3 years of navigating investor needs, market shifts, and internal challenges, we finally launched our MVP. This milestone was a testament to our perseverance and adaptability. The MVP incorporated AI-driven insights, gamification, and a seamless user experience, reflecting the lessons learned and skills honed over the years.
My time at Lotic has been transformative, both professionally and personally. I’ve had the privilege of diving deep into product and systems design, where I honed my skills in creating user-centric experiences that are both innovative and impactful. The challenges I faced here pushed me to think critically and strategically, accelerating my growth as a designer and expanding my perspective on how technology can shape human behavior and well-being. Collaborating with cross-functional teams—ranging from data science to behavioral insights—has enriched my approach to design, teaching me the value of holistic thinking and adaptability. Lotic has not only sharpened my technical skills but also deepened my passion for crafting meaningful, user-driven solutions. As I move forward, I carry with me the lessons learned and the inspiration to continue building products that truly make a difference.
